Howdy, Simmyideas fans, and welcome to another edition of Simmyideas Tech Tips. This week we are going to chat about How to Get a Good Domain Name.
The first thing that comes to my mind when setting up a blog is getting a good domain name, A good name is very important if you are starting a new project. It helps if you have something cool to refer to and it gets things moving.
Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. There’s a huge wealth of places that your domain name impacts your brand and your online marketing, and we can’t ignore this. Follow the steps below to help you pick the perfect domain name.
How to pick a good domain name for your blog
1. Make it easy to type
Try to get a domain name that is easy to type (if you can). Easy to type domain names are good for branding. Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
2. Keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go. Length matters because of the processing fluency that we talk about above.The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register GlassRepair.com or GlassReplacement.com.
4. Invent your own words
Combine words in original ways. Doing something with email and photography? Try ‘Emailography.com‘ (Still available!)
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
6. Be memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it.
7. Think Local
Seriously! When you are thinking about your business you often are blinded by technology and company slang. Explain your business to an outsider and ask them what a good name would be. If your business is local then think about adding your region, city or state in the domain name (example: lagoshappening.com). Only do it if it makes sense though.
8. Use an appropriate domain name extension
Try to get the “.com” Top Level Domain (TLD) extension as it is the most popular. It is also the most widely accepted domain name extension. When people think about an website, their mind automatically pictures “domain-name.com” as the address. You can also use the “.net” and “.org” extensions if you cannot find a “.com” extension.
A bevy of new generic top-level domains — like .photography, .nyc and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.
9. Protect and build your brand
To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. You have to be careful because it’s not whether you think your domain name could be confused. It’s whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
10. Act fast
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain names as soon as possible. If you’re having trouble finding an available name, domain registrars like WhoGoHost will suggest alternate names during your domain search to help you find the perfect domain name.