Ford CEO Knows That Profit Lies With QNX
Ford CEO Mark Fields isn’t going to bow to Apple or Google.
“At the end of the day we don’t want to end up as the handset business,” Fields stated in an interview with Re/code.
I find it refreshing to see a large American company not falling prey to the ways of Google and Apple. Fields recognizes that these manufacturers see very little profit, if any at all, for making handsets or components, with nearly all the profits going to line the pockets of Google and Apple.
However, Ford sees that consumers are looking for Apple CarPlay and Android Auto, and they will offer compatibility. Although Apple and Google will be relegated to a secondary interface to their primary system. Which is really all either of these systems are capable of being at this point.
Ford’s primary system, Sync, will now be running on the BlackBerry owned real time operating system, QNX. QNX will allow consumers a choice of using the built in Sync, Apple, or Google infotainment systems. All while keeping the car’s systems running, and the occupants safe.
As a BlackBerry fan, the last thing I want to see in my car is Apple or Google on my dash, but at least if I do, I’ll know underneath it, QNX, and therefore BlackBerry is keeping everything running safe.