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The Growth and Future of Digital Marketing in Nigeria

There has been an immense growth in the digital marketing in Nigeria. It is spread across all the business sectors starting from shopping, online transaction, bank payments, e-commerce, online tracking etc.Digital Marketing In Nigeria

Spending on digital marketing grew by 44 per cent last year in the United States and Britain to 52 billion dollars, a study has found. Out of which 1.78 Billion $ is getting spend on Digital marketing including mobile ads. It will continue to grow at a growth rate of 16% . People are spending good time on mobiles and social media.

Life is getting busier and the Personal Mobile phone has become one stop partner for music, shopping, cabs, food ordering, financial transactions, connecting socially with peers and family members to reading e-papers AND now watching daily soaps (Videos and TV).

READ ALSO: An Interview with Tunny Ogunowo, Digital Media Strategist

So if people spend more time digitally then marketing is all about reaching people where they spend time. No matter what business you do, Digital Marketing is necessity. Digital marketing techniques such as Search Engines Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-driven marketing and E-commerce marketing, Social media marketing, Social Media Optimization, E-mail direct marketing, Display Advertising, E-books, and Optimal disks and games are becoming more common in our advancing technology.

Mobile broadband has been a major channel in accelerating Internet access in many rapid-growth markets. According to TNS, a market research firm, 36% of people surveyed globally have access to the Internet. The figure shows 49% in China, 53% in Singapore and 68% in South Africa. Also in Africa, especially in South Africa, Nigeria and Kenya, people access the Internet using their mobile phones than using the computer.Digital Marketing in Nigeria

As Facebook’s second largest market, yielding just 6 million users to the US, Nigeria is definitely one of the most interesting economies to analyze. We decided to take an insider’s look at the state of digital marketing in Nigeria

The future of digital marketing in Nigeria

What is the future of Digital Marketing in Nigeria? Digital Marketing in Nigeria, Is it at its peak? Is digital marketing industry still growing? Will Digital Marketing grow in coming years? These are all similar questions and are bound to come in our mind.Digital Marketing In Nigeria

Between 2012 and 2013 when the entry of eCommerce players like Jumia & Konga came into existence in the country, the digital marketing arena started to pick, the industry growth between 2012 and 2017 has been awesome.

Coming to what is the future of Digital marketing in Nigeria? Digital Marketing will remain to be a robust growing industry atleast for next 5 years. There are a lot of reasons as to why I believe the industry is poised to grow at a staggering pace.

You need to have knowledge of the following components of digital marketing:

  • Search engine optimization
  • Paid search
  • Email marketing
  • Social media marketing
  • Content marketing
  • Content writing
  • Inbound marketing
  • Conversion rate optimization
  • Web analytics and reporting

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Search engine optimization is important because: SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.

Social Media Marketing

Social media is a great platform for you to increase brand awareness and build healthy relationships with potential and existing customers. … Hence, it plays a vital role in business marketing Role of Social Media in Marketing .

It helps in increasing traffic, leads and sales. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

Email Marketing

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable. Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Data and Analytics

Data analysis of business data can inform decisions around efficiency, inventory, production errors, customer loyalty and more. E-commerce: Now that websites collect more than purchase data, data scientists help e-commerce businesses improve customer service, find trends and develop services or products.

Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements. Their responsibilities around analysing data help the business managers make informed decisions to drive the company forward, improve efficiency, increase profits and achieve organisational goals. To do this effectively, Data Analysts need to be able to: Understand business direction and objectives.

Conversion Rate Optimization

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

In internet marketing, conversion optimization, or conversion rate optimization(CRO) is a system for increasing the percentage of visitors to a website thatconvert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. The efficacy of conversion marketing is measured by the conversion rate: the number of customers who have completed a transaction divided by the total number of website visitors. … Ideally, the customer would maintain a relationship post-sale through support or re-engagement campaigns.

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action. … Third, your content must be valuable, relevant, and consistent – but to whom? To your audience.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Top 5 Reasons for a Rewarding Digital Marketing Career:

  • In Demand Profession
  • Good Salary Package
  • Freelance Work Opportunities
  • Become an Entrepreneur / Full Time Blogger
  • Earn Money through Affiliate Marketing

To become a successful digital marketer, you need to develop skills such as:

  1. Learn to leverage the data. There’s a lot of talk about the importance of “big data.” …
  2. Get involved in paid social advertising. …
  3. Get the most out of email marketing. …
  4. Do more visual marketing. …
  5. Become a better content marketer. …
  6. Get your hands on more technology. …
  7. Dig into social media marketing.

Digital marketing has a broader scope than internet marketing since internet Marketing (IM) refers only to the internet, world wide web, e-mails, while digital marketing includes all of that plus all other E-marketing tools like: intranets, extranets, mobile phones etc. With the digital marketing growing at this pace, it’s the best time to be a part of this industry.

Digital marketing in Nigeria at Simmyideas Tech Hub is planned and executed based on objectives. Common objectives for digital marketing include: Increase targeted website traffic, Increase brand awareness, Drive sales and/or leads, Increase social media followers and/or engagement, Be the go-to source for your product/service/industry, Increase online visibility, Establish your company in local search, Establish your brand/business on social media, Online reputation management

Once objectives are defined we develop custom strategies for each website based on the individual needs, business goals, industry rules, and available resources. We are able to setup your digital marketing campaign via: Search Engine Optimization (SEO), Pay Per Click (PPC) and E-Mail Marketing.


The conclusion of digital marketing in Nigeria is very much important for the digital marketers. Digital marketing is a dream business project for digital marketers. If you want to get success in the digital marketplace, you should have sound knowledge about the benefits and limitations of digital marketing. It is a growing field if business. Digital marketing is nothing but the utilization of digital technology to achieve marketing objectives. Digital marketing and marketing department is not different from each other. The aforementioned information will help the digital marketers to understand the strengths and weaknesses of Digital Marketing. However, the conclusion of digital marketing is a useful term because digital marketing requires nothing but certain skills to utilize the digital technology. After acquiring the above knowledge, you may take the risk to invest in the digital marketplace. This is a growing field of business. So, do not neglect the opportunity that digital marketing offers to you. Digital marketing may fulfill all your cherished dreams within the short span of your life. Digital marketing is a place where anybody can make his or her career without so much effort. Only you should have to keep patience to get your desired goals

About the author


Simmyideas Tech Hub reviews the latest mobile phones, smart gadgets, software, Tech Tips and other related Tech Products. We aim to deliver honest reviews, from a user perspective to help you choose the best tech for your needs.

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