A recent Nielsen study suggests that mobile Internet is no longer just a luxury, it’s a necessity. “The mobile platform is becoming more and more a part of people’s lives,” said Jeff Herrmann, vice president of mobile media for Nielsen. “The primary use of these services is communication and convenience.”
Mobile data opens a world of possibilities on your smartphone or tablet. But what is mobile data? Why do you need it? And how much do you need?
TBOG Data Solution: What is mobile data?
Mobile data gives you an internet connection on a smartphone or tablet without the need for Wi-Fi, meaning you can get online anywhere. Usage is measured in megabytes (MB) and gigabytes (GB). As a rough guide, 1MB of mobile data will let you listen to one minute of music on Spotify, watch 20 seconds of video on YouTube or load six websites. And 1GB is the same as 1,000MB.
There are a few different speeds of mobile data, but 3G and 4G are the most commonly known. 3G is slower but good enough to browse the web or send emails. 4G is much faster and is perfect for watching videos, listening to music and quickly loading maps when you’re lost. In the coming years we’re likely to see the arrival 5G, which could be a fast as a fibre-optic broadband.
TBOG Data Solution: Why do you need mobile data?
If you want access to emails while on the move, keep up to date with Facebook wherever you are, or simply entertain yourself with music, books and videos while on the train, you need mobile data.
What exactly are users using mobile Internet for?
- 71% are using data services to connect to the Internet
- 61% are using data services for email
- 56% are using data services for multimedia messaging services
Social networking is also a primary driver in mobile Internet usage. With more and more users joining Twitter, Facebook and other social networking sites, they are quickly turning to their mobile phones to access these services wherever they are.
TBOG Data Solution: How much do you need?
This really depends on your usage. If you need it for work, the chances are you’ll be sending emails and browsing the web. For that type of use, a 500MB allowance should be enough and 3G speeds would be plenty.
If you think you’ll use mobile data for leisure – things like streaming music, videos and games – then we’d recommend you get a minimum of 2GB data, and even then you’d need to be careful with video streaming. And it would be best to get a 4G plan as it makes movies and music noticeably better.
And don’t forget to think about how you’ll use your mobile data in the future. The average person’s usage goes up by 150% every two years. So if you use 500MB now, you could find yourself needing more than 1GB before the end of your contract.